POWER OF 3 !!   Naming a new born baby, a company or a brand requires a lot of brainstorming, and is certainly not an easy job! So what does it take to come out with a winner? Sometimes it’s destined to be accidental! Google, the name in question got registered thus only after a misspelling! Originally, it was supposed to be named Googol and settled upon because google.com was unregistered. But why is it that we recall certain names, be it a brand or a company, or just a term more than others? It has been observed that abbreviations with 3 alphabets have done remarkably well in most spheres of life as opposed to 2 or 4 alphabets! 3 in Numerology also represent Jupiter, the biggest planet, known to bestow prosperity, wealth and popularity {famous or infamous!}. No wonder then that the biggest private sector company in India is RIL, while SBI is the biggest in the banking sector! Or DLF, the leaders in the Realty segment. Or the super-power nation, USA. Or T20 which has fast become a rage across the globe! ICL & IPL have done pretty well too! Even if some would argue that they were following the footsteps of EPL! {European Premier League} Or APL {American Premier League; NBA is a very popular sports body too! ODI was and is a popular term in cricket too, so is the governing body, ICC! The Mecca of cricket is known as MCG! SCG {Sydney Cricket Ground} is quite famous too. SMS and MMS have become huge successes too! And you simply cant do without a SIM card these days, can you? ATM is something which saves us from blushes towards the end of the month! US ATM’s give us the strongest & most popular currencies, USD while back home we have to settle for INR! Speaking of finance, DOW, BSE, NSE, MCX are terms which garner max eyeballs on any financial TV Channel! And so do names such as RBI, UTI, LIC, ABN, AIG, SCB {Standard Chartered Bank}, NSC, EMI, MRP, MRF, TBZ, HLL, HMT, MTR………… Amongst some very popular brands millions have enjoyed are the likes of KFC, KBC, BMW, JVC, NEC {Nippon}, IBM, MRF, PVR, WWE, WWF, TDK, DHL,…. VIP’s and NRI’s have always been in demand too! GMT, IST, EST are some of the most popular time zones! 911 is easily the most popular tel No in USA while 100 or 101 are on our minds in India! While {article} 377 makes Gays go Ga-Ga, 007 helps ‘Bond’ with the best! Some very popular stars are referred to in 3 letters too! JFK, JLO, SRK, KJo {Karan Johar}, MGR, NTR, RGV, ASH, KAT have all been big brands! And so is the case with some of the media organizations such as BBC, CNN, IBN, MTV, UTV, FTV, ETC, PEN, PTV, HBO, HMV, MGM, AXN, NBC, ETV, TOI, TNN, PTI, AFP, ABP, ANI, MVC {Music & Video Club, USA}. And the agencies monitoring some of these TV channels, TRP and TAM! CAS is Governments way of monitoring too! While on media, VHS, VCD, DVD and MP3 are things we have become addicted to too! Most kids enjoy their PSP, PS1, PS2, PS3 or the more  recent Wii! Some of the most popular computer terms follow the same pattern too with WWW, CPU, RAM, ROM, USB, AOL, MSN, FAQ, WAP, LAN, LOL…… An LCD or a SUV is on wish list of many! UFO’s have always enthralled us since ages! Speaking of Flying, some very popular Airlines are amongst KLM, PIA or JAL {Japanese Airlines}. While our politicians clamber to become a MLC or MLA, their organizations also have joined the 3 letter band-wagon! So we have the likes of UPA, CWC, BJP, BSP, VHP, CPM, DMK, NCP, RJD or the recent MNS! Our quest after SSC, HSC, MCA, BMM, BMS, IIT,  LLB, MBA, CAT, CAD, or a PHD can make one an ENT, IAS, DCP, DIG, ACP, SSP, CEO, CID, PRO, HRD,………. Even with some very hilarious predictions on the not-so-predictable weather in our Country, MET has always been in the news! Some NGO’s have a 3 letter fixation too and they are CRY, NAB, WHO, UNO, NET, SET, DET, UNI. Some famous outfits known for good or bad are amongst MCD, ISI, BMC, RAW, NDA, POW, PLO, LET, IMF, CBI, FBI, CID, SAI, AAI, IHF, AIR, BSF, KGB, ATS, STF, IRA, AEC {Anti Extortion Cell}…… During problems such as OCD, an OPD is preferred over an ICU! An ECG or an ECT can help us decide this too! HIV has fast grown to be the most popular diseases to hit humanity! On the other hand, IVF can bring in life! Leading one to give the baby MMR drops! LSD is amongst the most lethal drugs, while RDX {‘USP’ of terror outfits} can cause large scale destruction! The longest American War was known popularly as ‘Nam! {Vietnam} A proper MoU could avert an FIR, or a PIL in court of law! LPG, CNG, MRP, PIN, PAN, VAT, AGM, PNR, EVM {Electronic Voting Machine} VRS or TDS have become an integral part of our life too, and so will UIN {Unique Identification Number} soon! A PCO can help us make an STD or ISD call. Some other 3 letter popular names or terms: SOS, RCF, TCS, AT&T, HPL, HCC {Hindustan Construction Co, makers of Worli Sea Link}, ABC, ACB, DoT, ETC So we now know why Mrs is louder than Mr or Smt more than Shri! even if one may want to call the writer an MCP! Last but surely not the least is something we all eventually deserve: An RIP! {Rest In Peace!} Sanjay B Jumaani chucked his job as a marketing executive of seventeen years      Swetta Jumaani is the daughter of the famous Jumaani family ...     Emraan Hashmi “Thanks for all the help that you have given me when I was new ...